Smart Money Moves: Tax Refunds

Sophie

For this installment of Smart Money Moves, I thought it was time to talk about taxes.  Yeah, I know–even more fun than talking about saving, right?

But maybe this will ease the pain a bit: I want to talk about tax refunds.  That’s better, right?  I thought so…

If you are expecting a refund this year (or if you’ve already received one), there are a number of ways you can use it to your advantage.  Of course, you can always do the obvious:  spend it.  Shoes, a new flat-screen, tires for the car, whatever.  But before you do that, remember that using your refund for a shopping spree–as fun as it is–won’t lower your stress level if you still have some financial burdens.  In fact, it might even make it worse.

So put a lid on your inner shopaholic and try thinking of your refund as a little present from Uncle Sam to help you shore up your financial situation.  Consider using your refund to pay off (or pay down) credit card balances or build up your rainy day fund (remember, the goal is 3 months of expenses in the bank for emergencies).  If you’ve already have these nailed, figure out if you have enough life insurance, and if you don’t, use your refund to buy more (protect your assets!).  If you don’t need insurance, then apply the refund towards a longer-term goal, like your retirement fund or your children’s college fund.

It’s found money anyway, so don’t blow it–make it work for you.  If you’re interested in figuring out the smartest ways to spend your tax refund, check out our new tool–the SimpliFi Tax Reality Check.  Just sign up and use the tool, and along the way you’ll be entered into a drawing where you’ll have the chance to double your tax refund.  Not bad for a few minutes of work!

Take care and as always, good luck!  Love, Sophie

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Monday Money Funnies…

Sophie

To get our female readers started off right this week, I thought I would throw a few funny (and shocking) money statistics at you:

1) The average wedding in America costs $20,000!  My source didn’t say how much of that was paid in cash vs. debt, but I’m betting the debt % is not insignificant…

2) 90% of us would rather be rich than find the love of our lives.

3) More than one-third of American women consider money more important than good sex to the success of a marriage.

4) More women would rather have an unlimited shopping spree than spend a weekend with a fabulous lover.  In fact, the #1 favorite fantasy for women is to have a blank check to shop at their favorite store.

5) A staggering 74% of us are influenced by how much we can win in a lottery as opposed to the odds, despite the fact that the odds of winning a jackpot are about 10 million to 1.

And just for fun:

Women have very fixed ideas on how much they are willing to spend on a bra.  38.3% of women won’t spend $30 for a bra.  28.4% won’t spend $50.  10% would pay as much as $75.  And, only 3.5% would shell out $100.  But almost 20% of women say they would pay almost anything for a bra.

Hope these give you a smile.  Have a great week–and stay away from the Lottery!

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Smart Money Moves: Forced Savings

Sophie

For the 2nd installment of Smart Money Moves, I thought I would continue with last week’s theme:  saving is hard.  Really hard.  Really really… (get the picture?)

One of the smartest ways to save–actually, the smartest way to save–is through what experts call forced savings.  This is exactly what it sounds like:  forced.  Compulsory.  Have-To.  Think payroll deductions, automatic drafts from your checking account, or even top-up cards like Bank of America’s Keep the Change debit card or Truliant Federal Credit Union’s Rainy Day Savings Account.

The automatic, difficult-to-undo nature of these programs is exactly why they are so smart.  They keep us from screwing up our own plans.  As humans, we are prone to sabotage even our best-laid plans by making bad decisions in the heat of the moment–or rather, at the point of purchase.   We really want to save for medium- to long-term goals, but we can easily forget that when faced with a smokin’ deal at the mall or another fun offer to hit the town with friends.

Forced savings takes the money away before we have the chance to blow it and puts it to work towards our goals rather than our whims.  Forced savings means discipline–which is the only real way to save consistently and achieve your goals.

So take a deep breath and put your savings on autopilot with these easy steps:

1) Set up payroll deduction for your retirement plan at work if you can–and if your company offers a matching program, at least contribute enough to qualify for it (it’s free money!).
2) Set up automatic transfers from your checking to savings account to fund your Emergency Fund and other short-term goals
3) Do the same for longer-term goals, just have the transfers go to your investment or mutual fund company.
4) Sign up for a top-up debit card if your bank or credit union offers one–they are an easy way to save additional $$.  Of course, make sure there are no hidden fees on the card–that would defeat the purpose!

Now, I’m telling you to take these steps because I assume you’ve already created a financial plan, so you know what your goals are and how much you need to be saving for them.  (Wait, you haven’t?  Come on now…you knew I was going to say this).  If you haven’t created a plan yet, pop over to SimpliFi to get started, or make an appointment with an independent financial adviser if you feel more comfortable going that route.

Once you get a plan and your forced savings process up and running, you’ll be surprised at how quickly you will adjust to your reduced monthly cash flow.  So get a plan and start making forced savings work for you!

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Smart Money Moves: Insurance

Sophie

If you’re like most people, finding additional money for savings is hard.  Really hard.  Really, really hard.  But that doesn’t mean you don’t want to do it–you just want to find ways that aren’t very painful, right?

To give you some ideas, from time to time I will be offering up “Smart Money Moves” that most of you can use to find additional savings dollars without the dreaded “cutting back.”  They won’t be completely painless, but they will be easier to handle than say, selling your organs or giving up cable TV (which isn’t such a bad idea, depending on your TV viewing habits…but that’s for another day).

Today’s Smart Money Move is increasing the deductibles on your home and auto insurance.  The good news is it’s fairly painless and can free up dollars right away.  The bad news is you will actually have to look at your auto and home policies, which are not the most exciting reads in the world, and you might even have to talk to an insurance agent (yikes!).

But it’s worth it, especially if your deductibles are currently at $500 or less.  By increasing these amounts to $1000 (or more, depending on your liquid savings), you will probably save a few hundred dollars annually.  And if you have an older car, dropping collision and comprehensive coverage can add another hundo or two to your total savings.  Here’s a great article that covers the specifics of how to figure out if you need these coverages.

So get to work.  Pull out your (probably dusty) home and auto insurance files and check your deductibles.  If they are low, then it’s your lucky day–you can make a smart money move right now.  If you have an older car and you’re carrying collision and comprehensive coverage, even better.  Call or email your insurance company and cancel these coverage right now.  Stop overspending on insurance and instead, direct it towards a goal or goals you care about.  Good luck!

Love, Sophie

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Where Did Sophie Come From?

Bryan Link

Since we started this blog a month ago, we’ve gotten a number of questions about who we are and where we came from, so I thought I would give you a little background on Sophie and SimpliFi.

Background
SimpliFi was started by four guys who went to Wake Forest business school together in the early 2000’s (2 of whom, Bill Grizack and Bryan Link, are still here!). The idea was pretty simple:  bring expert-level financial advice (the kind that only wealthy people could traditionally get) to the masses by using the Internet.  The hard part was figuring out how to do it and make it something that regular people would use.

That’s how we came up with the idea for Sophie.  We thought having a “face” on the service would help personalize it, make it feel a bit more human.  And we chose a female advisor because studies show that men and women trust female financial advisors more than their male counterparts.

Early Days
So we started the company in early 2004 and began building the service.  We launched the first version in early 2005, and we were off and running, with Sophie leading the way.  For the first four years, we offered the service exclusively to credit unions under the name BrightLeaf Financial, so unless you were a member of one of our partner credit unions, you probably never heard of SimpliFi until recently.  Since our first launch, we have completed two major upgrades, with a third coming in the near future!

Current
We have been based in Winston-Salem, NC, since we started the company, and are still here.  We started in downtown, then moved out to the ‘burbs, but are moving back downtown on March 1 to a a new office on 4th Street, right in the heart of downtown (1 block up from a/perture cinema, Winston’s cool new indie move theater).  Here’s a picture of our new digs:

In addition to being anchored to Winston-Salem, we have strong ties to Wake Forest, where the founders met at b-school.  60% of our staff went to Wake Forest undergrad or business school (including our intern, who is a junior there now), and roughly half of our investors are Wake Forest alumni (including one professor).  Our first office was actually at the Wake Forest Business Incubator, and Wake Forest owned a small piece of SimpliFi until very recently.  We love the Demon Deacons at SimpliFi!  As further proof, I plugged a/perture cinema not just because it’s cool–but also because the founders are Wake MBA alums.

What About Sophie?
Over the years, we’ve gotten so many questions about Sophie.  When we first designed Sophie, we had high hopes for her, but we never knew she would become as popular as she is now.  She is truly the face of SimpliFi.  She’s on TwitterFacebook.  This blog.  She’s everywhere.  And we plan for her to become even more popular in 2010.  Keep your eyes out–you might be seeing Sophie in places you wouldn’t expect…

I’ll leave you with a few images from Sophie’s early design days–so you can see how she evolved.  Happy Thursday!

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  • LEONA HUNTER (June 1, 2010)

    I like the style you took with this topic. It isn’t typical that you simply discover something so to the point and informative.

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