What Is GoSimplifi?The easiest way to get independent, comprehensive financial advice on the Internet. No big words or complicated formulas. No boring spreadsheets. Just tell Sophie where you are and where you want to go, and she’ll do the rest. Who Is Sophie?Sophie is GoSimplifi’s figure-concious Virtual Financial Advisor, and her job is to help guide you through the online planning process. If you get stuck along the way or aren’t Say hello to Sophie! |
Why Plan?
Double Your Refund!There are many things you can do with your tax refund, but there are only a few things that are smart and of course simple. SimpliFi® has created a “Tax Reality Check” to help your maximize your tax refund. Just simply click here and get access to facts, fun and even a chance to double your tax refund. It’s all here and it’s all simple. |
Top-Notch ThinkingSimpliFi® was named one of the top ten most innovative finance companies by Fast Company magazine. Read story... Is it Safe?
GoSimplifi provides bank level security so that your information is absolutely safe. In addition, we are the only online financial planner that is SEC certified. We do not share your information with anyone because your peace of mind is a top priority to us. |



Because it’s easier than you think! Starting a plan is as easy as pie (if you don’t have one already). Simplifi takes the guesswork and stress out of money management. When you think about planning, think about all the REALLY hard things you do every day… say, raise a family! 

No account numbers, no account data transfers, and no data sharing without your approval. We do not share your information with anyone because your peace of mind is a top priority to us. 