Privacy Policy

SimpliFi Privacy Policy
The SimpliFi service is designed to help you assess your current financial situation, identify your financial goals, and prepare a basic financial plan to achieve those goals. In undertaking this important task, we are committed to protecting your privacy. We want you to be able to take advantage of all that we have to offer with complete confidence. Be assured that we will protect your privacy. Under no circumstances will SimpliFi sell or share any personal information about you with any person or organization unless you authorize it or as may be required by law or court order.

This Policy describes the standards we use in handling information we receive from you:

What information do we collect and how do we use it?
In order to give you the most appropriate financial guidance and investment advice, we need certain private information about you, your current financial situation, and your short- and long-term financial goals. If you choose, you may also include similar information for your partner. This information helps us in providing advice that is tailored to helping you achieve your financial planning goals. The specific information we ask for about you and, if applicable, your partner may include:

• •Name
• •Date of Birth
• •Gender
• •E-mail address
• •Current salary
• •Current assets and liabilities
• •Account balance(s), including debt balances/li>
• •Your general savings and retirement plan contribution percentages
• •Employer match to retirement plan/li>
• •Assets held outside your defined contribution plan (i.e., tax-deferred accounts, taxable investments and other pension plans). You may give  us this information in aggregate or you may give us the corresponding values for your specific investments
• •Your short- and long-term financial goals
• •Your current monthly spending plan targets, by category
• •Credit Card number, if fee payments to SimpliFi are required.

Please note that we will NOT ask you to enter your Social Security Number(s) or any financial account numbers, unless you are using our secure account aggregation service (details provided in Terms of Use). For your protection, we suggest you do not enter this information into the Service, even if it is only to help you name various types of accounts. We also store information about your inputs and plan outputs, as well as your activity when you are on our website or using the SimpliFi service. In addition, we may provide information about you to third-party financial services partners who can provide products and services to help you implement your plan's action steps. However, you will be given the opportunity to opt out of these offers on a per-offer basis.

Who provides us with your non-public personal information?
Typically, you supply all the information we will need. However, in some cases, third-party providers, or our third-party account aggregation provider, may provide a portion of the above information. By using this information, we can "pre-populate" many of the fields needed to create your financial plan, eliminating the need for you to manually input information.

Do we disclose your personal information?
We will not make personal information gathered from you available to anyone outside of SimpliFi at any time unless we have authorization from you or are required to do so by law. If you become a 'former' customer, we will continue to refrain from providing your non-public personal information to anyone outside of SimpliFi. In addition, we will permanently delete your account if you formally request that we do so.

What about "cookies"?
"Cookies" consist of information that is stored on your computer's hard drive for recordkeeping purposes. The use of cookies is common on the Internet, and many websites use them to provide useful features for their customers. Cookies used on the SimpliFi website do not identify you personally. Instead, they identify your computer and allow us to monitor traffic on the website. This allows us to provide you with the information and tools that will be most useful to you. Because no personally identifying information is stored in cookies from our website, your privacy and security will not be compromised. Of course, you can choose not to accept cookies from our website by adjusting your browser settings. However, you may not be able to take full advantage of certain features and content within the SimpliFi service.

How is your personal information protected?
We recognize that your personal information is very sensitive, and protecting the privacy of this information is a top priority for us. Because of this, we use Secure Sockets Layer (SSL) protocol to protect any sensitive information you provide to us. To further guarantee the protection of this sensitive information, we have developed procedures designed to protect the confidentiality, security, and integrity of your private information. This includes limiting access to the database and our customers' information to only those employees of SimpliFi who need such access. This access is generally necessary only when maintenance of the database is required

How do you control or change your information?
You may change or edit any information you've provided to SimpliFi at any time. Keep in mind that if you change your personal information, the financial planning advice that was previously provided to you may no longer be appropriate. So, any changes to your information may result in a new set of financial planning recommendations.

Changes to this Privacy Policy
Changes to this Policy may occur from time to time. If they do, we will provide a notice to the e-mail address you have supplied to us. We will also alert you of any changes upon your re-entering our website.

Communication with SimpliFi
If you have questions about this Privacy Policy, you may contact SimpliFi directly:

• Overnight mail or U.S. mail:
• SimpliFi, LLC
• 401 W.Fourth Street
• Suite 100
• Winston-Salem, NC 27101
• Email:
• advice@gosimplifi.com
• Fax:
• (336) 724-4757